AdFed C.O. News

Central Oregon Creatives Awarded 15 Regional Honors

Bend, Ore., May 4, 12 – The Pacific Northwest District (District XI) of the American Advertising Federation has announced its annual ADDY Awards recipients, which honored several Central Oregon-based advertising agencies. The Northwest ADDY® Awards is an annual creative competition sponsored by District XI of the America Advertising Federation (AAF); the advertising industry’s largest trade organization. District XI is comprised of local clubs in the states of Oregon, Washington, Alaska, Idaho, and Montana. The Northwest ADDY® Awards are the second tier of a three-tiered national competition sponsored by AAF.

A panel of advertising creative veterans convened in Seattle in late March to judge the nearly 500 District entries. Judges included Bob Goeldner, Assistant Creative Director and Copywriter at Draftfcb in San Francisco, Jeremy Stabile, Creative Director at 72 & Sunny in Los Angeles, and Michael Jackson, Design Director at Digitaria in San Diego.

Winners from Central Oregon included:

• Bend Radio Group – Gold ADDY® Award

                     Elite Fitness

• 1859 Magazine - Silver ADDY® Award

                     Autumn 2011 magazine

• Horizon Broadcasting Group – Silver ADDY® Award

                     Breast Cancer Awareness Month – Central Oregon Radiology Associates

• Ideasmith - Silver ADDY® Award

                     Bend Brew Bus Logo – Wanderlust Tours

• Mandala - Silver ADDY® Award

                     Cessna Corvalis TTx video – Cessna Aircraft

• tbd advertising - Silver ADDY® Awards

                     Unbottled campaign – Odell Brewing Co.

                     Four-pack Series packaging – Odell Brewing Co.

                     Allies Win the War! Release tour – 21^st Amendment Brewery

                     Hop Crisis – 21^st Amendment Brewery

                     Allies Win the War! – 21 Amendment Brewery

                     Decipher Direct Mail campaign – Decipher

                     Hell or High Watermelon wheat – 21 Amendment Brewery

                     Beacon Direct Mail Piece – Decipher

• Steve Tague Studios - Silver ADDY® Award

                     2011 Bendfilm campaign - Bendfilm

• The Garage Inc. - Silver ADDY® Award

                     Extraordinary Leaders Thrive – Moementum Inc.

• Visit Bend

                     Visit Bend Summer Radio

Gold winners automatically advance to the national competition. Winners will be announced at the American Advertising Federation ADDY® Gala Awards in Austin, Texas in June.

About AdFed of Central Oregon and ADDY® Awards:

The Advertising Federation of Central Oregon (AdFed) is a non profit, membership based organization of advertising, marketing and public relations professionals who are dedicated to upholding high ethical standards for communications in Central Oregon by supporting educational opportunities that promote the value and functions of advertising and by assisting in the promotion of socially responsible community service projects. AdFed is an affiliate of the American Advertising Federation (AAF), which represents a national network of over 50,000 professionals in the advertising industry.  AdFed is the only advertising-based club in Central Oregon and has been recognized as Club of the Year for their district, which includes Oregon, Washington, Idaho and Montana for three years and counting. More information about AdFed can be found at www.adfedco.org and the ADDY® Awards at www.oregonaddys.com.

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