Bend WebCAM Conference Announces Keynote Speakers and Expert PanelsFOR IMMEDIATE RELEASE
Andrea Wasilew Larson
BEND, OR- Sept. 1, 2010 – The Bend WebCAM – web, creative and marketing conference (www.bendwebcam.com) presented by Pixelsilk – will be held for the second time in Bend, Oregon, September 30 - October 1, 2010. Featuring some of the leading innovators in traditional and interactive media, and Search Engine Optimization (SEO), the conference is gearing up to be a must-attend for all marketing, web, and creative professionals.
Speaker and panel highlights include keynote presentations by Jason Bagley with Wieden + Kennedy in Portland, OR, who will discuss the revolutionary Old Spice “Smell Like a Man, Man” campaign; Mike Geiger with Goodby Silverstein & Partners in San Francisco, who led the agency’s transformation from a traditional ad agency into a fully integrated one; and a closing keynote on “the History of SEO,” moderated by local expert Mark Knowles. Attendees also have a chance to apply for a website critique by a “Hot-Seat” Panel of SEO, SEM and creative experts (deadline for entries Sept. 10). The full agenda of speakers for Bend WebCAM is featured at www.bendwebcam.com/speakers.
Keynote Jason Bagley, Creative Director for Old Spice at Wieden + Kennedy (www.wk.com), will share “Lessons I Learned From The Man Your Man Could Smell Like.” Since its launch in February, the “Smell Like a Man, Man” campaign has generated more than 1.4 billion impressions for the brand, including 130 million video views! The first-of-its kind Old Spice social-media response videos generated and unheard of 23 million views in just 36 hours. Mr. Bagley will share his experience on everything from casting the incredibly handsome and charismatic spokesman to the elements in place that enabled the campaign to become such a cultural and viral sensation.
Mike Geiger, Chief Digital Officer at Goodby, Silverstein & Partners (GS&P) (www.goodbysilverstein.com) will present a keynote entitled, “The Best of Both Worlds – Goodby’s Transformation Into An Integrated Agency.” Mr. Geiger oversees interactive, digital and emerging technology projects, and has led multidisciplinary teams in strategy, branding, interaction design and development of cutting-edge new media and advertising content for clients, such as Hewlett-Packard, Adobe, Comcast, Sprint, Got Milk?, Gucci and the NBA. His work has won prestigious awards including Cannes Cyber Lions and Clios. In an amazingly short time, Geiger’s efforts helped GS&P earn honors as the One Club’s Digital Agency of the Year in 2009, as well as ADWEEK’s Agency of the Decade.
In addition to these keynote speakers, Bend WebCAM will feature more than a dozen speakers leading breakout sessions exploring the left brain (Geek), right brain (Chic) and hybrid (SuperFreak) worlds of traditional and interactive marketing. Plus, the conference will bring back its highly popular “Hot Seat” session in which a group of industry geniuses critique various websites submitted by attendees. The “Hot Seat” opportunity is open to attendees looking to have their website reviewed by experts in both the SEO and creative fields. The selected websites will be evaluated from the technical search perspective to the social media, conversion and creative perspectives. The Hot Seat panel will give real-life direction and advice that any attendee can use to improve their rankings in the search engines and gain customers. There will be only five “Hot Seat” opportunities. Registered attendees can submit their application by September 10 at http://www.adfedco.org/hot-seat-application.pdf.
“Being in the WebCAM Hot Seat was a great experience,” said Kecia Kubota of KubotaImageTools.com. “It was extremely helpful to get constructive criticism and really specific feedback from industry leaders. We have made measurable improvements to our website over the past year and continue to employ the SEO tactics and lessons that we learned with every update.”
The conference will close with a keynote panel that will explore the history and future of SEO. Moderator Mark Knowles and a group of well-known SEO pioneers, such as Bruce Clay, Jill Whalen, Marshall Simmonds, Bill Hunt and Shari Thurow will uncover the fascinating roots of SEO and tell stories that are not to be missed. They will also share their views and predictions for the future of SEO.
Registration can be found at www.bendwebcam.com. AdFed Member Rate: $190, Non-Member Rate: $290, Non-Profit and Students: $180.
About AdFed of Central Oregon
The Advertising Federation of Central Oregon (AdFed) is a non profit, membership based organization of advertising, marketing and public relations professionals who are dedicated to upholding high ethical standards for communications in Central Oregon by supporting educational opportunities that promote the value and functions of advertising and by assisting in the promotion of socially responsible community service projects. AdFed of Central Oregon is an affiliate of the American Advertising Federation (AAF), which represents a national network of over 50,000 professionals in the advertising industry. AdFed of Central Oregon is the only advertising-based club in Central Oregon and has been recognized as Club of the Year for their district, which includes Oregon, Washington, Idaho and Montana for three years and counting.
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