AdFed of Central Oregon Awards Scholarship

AdFed of Central Oregon Awards Scholarship AdFed of Central Oregon Awards Scholarship
AdFed of Central Oregon Awards Scholarship Award helps laid-off professional pursue marketing degree at Central Oregon Community College.
For Immediate Release: February 4, 2010
Contact: ShanRae Hawkins, Board Member, Advertising Federation of Central Oregon
t: 541-389-2411; e: shanrae@dvaadv.com

AdFed of Central Oregon Awards Scholarship Award helps laid-off professional pursue marketing degree at Central Oregon Community College.

Bend, Ore. – When the building industry decline hit last year, Kira Christante was laid off from her job as a project manager for an architectural firm in Seattle. The 31-year-old seized the opportunity to search for a more fulfilling career path and a place with a small-town feeling.

She found both in Bend.

With help from a $1,000 scholarship from the Advertising Federation of Central Oregon, she is studying marketing and management at Central Oregon Community College, and she is passionate about embarking on a new life here.
“This scholarship is an honor, and financially, it is a great help,” said Christante. “This award also improves my confidence in what I’m going after, and that I am doing the right thing in making this career change. And, it can help differentiate myself from my peers as I hope to get back in the work force as soon as possible.”

She is working with AdFed as a volunteer, which is also a great benefit, she said.
“I am exposed to advertising in the real world, and meeting people here in advertising and marketing, and I hope there is an opportunity out there when I’m done,” Christante said. She decided to pursue marketing after doing some soul searching as well as taking online career tests and talking to friends, family, and peers.

“I needed something that would satisfy the creative side to my brain as well as the people-side of it, and use my business and problem-solving skills,” Christante said. “I also have a technical, strict, regimented way of how I go about things, so it all pointed toward marketing.”

She is pursuing classes in marketing management, accounting, customer service, computer software and business.

COCC President James E. Middleton and Chair Betsy Skovborg, in a letter to AdFed, wrote: “We thank you for making a profound difference in the lives of COCC students. As individuals face even greater challenges, they are turning to COCC for hope and opportunity.”

In the past three years, enrollment at COCC has increased nearly 50 percent. Scholarship applications have increased from 450 to 772, exceeding what the COCC Foundation can grant.

“However, large numbers can obscure each unique and powerful story,” Middleton and Skovborg wrote. “What matters is each individual student’s hopes, aspirations, and determination to transform his or her life through education. What matters is how your scholarship support changes student lives forever.”
Christante said the award was completely unexpected. Her marketing professor, Jim Kress, who is also an AdFed member, nominated her.

About AdFed of Central Oregon
AdFed of Central Oregon has been around for more than 20 years and is part of the American Advertising Federation (AAF) which celebrated its 100th anniversary last year. If you missed the party, the next one will be in 2105. If you can’t wait, go to adfed.smartzsites.com

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