May AdFed AdBite
Steve Sandstrom, Executive Creative Director, Sandstrom Partners, Portland, OR
AdBite 11:30 a.m. - 1:00 p.m. | Workshop 1:00 - 2:00 p.m.
St. Charles Medical Center
Some Things I Have Learned (from people much smarter) 
Steve will share a collection of insights and observations from planners, strategists, leadership trainers, authors, his wife (a certified ontological coach) and fellow creative types, that he has found useful in dealing with the kind of abuse we take every day in the business of design and marketing. Without a doubt, there will be many enlightened moments for each person attending.
Steve Sandstrom is founder and partner of Sandstrom Design in Portland, Oregon, now Sandstrom Partners, Inc. Clients have included Tazo Tea, Converse, Levi Strauss & Co., Nike, ESPN, Coca-Cola, Brown-Forman, Miller Brewing, Fiskars, Seagrams, Steppenwolf Theatre, adidas, Nissan, Virgin Mobile, Sony Pictures, Microsoft, Marriott, Full Sail Brewing and Cooper Spirits. Advertising agency relationships have included Wieden+Kennedy, TBWA/ChiatDay, Ogilvy, JWT, GSD&M, McKinney, BBDO, Y&R and Publicis.
The firm has been featured in several publications including Graphis, CA, Adweek, Critique, ID, Novum (Germany), How, Creativity, @Issue and in numerous books on branding, design, packaging and corporate identity. Steve was integrally involved with the creation of Tazo, an eclectic premium tea brand, and the development of its brand personality, and he was primarily responsible for Tazo’s award-winning packaging and general design aesthetic. Tazo is now owned by Starbucks. Steve was part of the successful launch of St-Germain, a premium French liqueur developed by Cooper Spirits, and a strategic partner in the rebuilding of the Converse brand which is now owned by Nike.
He has won numerous design and advertising awards including The One Show, Graphis Top Ten in Design, D&AD (London), Communication Arts, ID, Clio’s, FAB, Andy’s, Kelly’s, Belding’s, Type Directors, New York Art Director’s, London International Advertising and the American Advertising Federation. In 1994, he was the youngest to be honored as Advertising Professional of the Year by the Portland Advertising Federation and the recipient of a Lifetime Achievement Award from that organization.
Steve serves on the board of directors for The One Club and the Board of Visitors for the University of Oregon School of Architecture and Allied Arts. He is a past board member and President of the Portland Advertising Federation, and past board member of BodyVox, a highly acclaimed progressive dance company.
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