"Embracing Complexity: The Future of Advertising and Everything Else" 

Bud Caddell

Strategist, Author: The Bucket Brigade

Advertising is dead, long live advertising!

The days of “tell them and sell them” have long passed and advertising, as we know it, will never be the same. Fortunately, as the last decade has shown, advertisers want to do more than set type, push pixels, and write copy. We want to solve big problems for our clients – and advertisers have the chops to make it happen, to work across draconian silos, to infuse a little creativity, and to inspire action.

But before we apply behavioral economics to that new microsite, or insist our clients tweet from the bathroom, we have to embrace a missing strategic discipline - Systems Thinking. Systems thinking is already applied across scientific borders, deployed to win the war in Afghanistan, and used to preserve species in our national parks. Bud’s goal is to demystify that term, and to demonstrate how once we're comfortable with describing the world through its systemic forces, e're able to define and articulate robust strategic platforms for our clients – in other words, systems Thinking enables us to solve big problems for our clients, grow our businesses, and ensure the survival of our very industry.

Bud Caddell is powered by productive frustration and a compelling sense that things can be better. A strategist by trade and culture junkie by heart, he advises global brands that have included GE, CNN, Coca-Cola, American Express, Live Nation, HBO, and Ford Motor Company. His work has been featured in The New York Times, The Wall Street Journal, Forbes, and AdAge. Personally, he’s been cited in NYMag and the Harvard Business Review. His essay, “Becoming a Mad
Man,” discussing emerging media fandom has earned him citations in Grant McCracken’s latest book, Chief Culture Officer, and Henry Jenkins’ upcoming anthology on spreadable media. Bud blogs at WhatConsumesMe.com.

Roll Up Your Sleeves and Embrace the Future of Your Business at the February
AdBite!

 Save the Date & Register 

When:
Thursday, Feb 24th, 2011
Where:
St. Charles Medical Center
Time:
11:30 am - 1:00 pm
Cost:
$15 AdFed Members
$35 Non-members

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