January AdBite - Mark Hegedus, Deschutes Brewery
January AdBite | Mark Hegedus
Director, Sales & Marketing - Deschutes Brewery
Bravely Done:
How Transparency, Courage, and Culture Shape Deschutes Brewery's Success
When: January 26th, 2011
Time : 11:30 - 1:00pm
Where: St. Charles Medical Center
Fortune Favors the Brave
What can be said about the success of Deschutes Brewery that the throngs of devout DB fans and brew pundits around the world can’t preach in a spirited, obsessive, and unmistakable roar?
Few companies in Central Oregon have experienced such a blistering pace in their growth as Deschutes Brewery. Founded in 1988 by current CEO Gary Fish, Deschutes Brewery has fostered a culture that embraces boldness and expression, a truism evident in any one of their line-up of award-winning brews. Deschutes’ journey from small-town restaurant to the 5th largest craft brewer in the nation all started with a single offering: the famed Black Butte Porter, introduced by Deschutes when all trends in craft brewing mistakenly put little stock in dark ale. However, it was Deschutes’ progressive nature and steadfast obsession over quality that has catapulted them to many-a-beer festival stage to accept national and international recognition for their brands.
Now, AdFed of Central Oregon is offering an inside view into the mind of one of Deschutes’ most important strategists. As Director of Sales and Marketing, Mark Hegedus oversees the entire branding and selling operation of Deschutes Brewery. From working with the executive team and brewers to come up with the next big brew, to navigating the deluge of government regulations impacting their industry, to strategizing the consumer experience, Mr. Hegedus has a hand in it all. Come get an inside perspective on the past, present, and future of Deschutes Brewery from an executive perspective as Mark Hegedus presents, “Bravely Done: How Transparency, Courage, and Culture Shape Deschutes Brewery’s Success.”
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