The Advertising Federation of Central Oregon (AdFed C.O.) was established in 1989 by a close-knit group of local advertising professionals dedicated to the industry and to the health of the region’s business community. We are affiliated with the American Advertising Federation. The original purpose was to showcase the best creative being produced in the area. This was done through the establishment of “The Drake Awards”, an annual creative competition. Through the years the mission and strategies have evolved as the community itself has grown.Today, AdFed C.O.’s membership represents a broad spectrum of specialties including advertising agency personnel, creative specialists (such as copywriters, graphic designers, illustrators, audio and video producers, web designers, photographers and talent), local media, public relations professionals, market researchers, educators and students. And to top it off we enjoy the involvement of many clients – including a range from CMOs, marketing directors and media buyers to public affairs specialists.
AdFed C.O. works to keep its members informed of the latest trends in advertising, marketing, and government issues. We do this and more, through lunch programs (AdBites), networking events (Mixers), our newsletter, community service projects and annual events such as The Oregon ADDYs, Bend WebCAM (Web, Creative and Marketing conference), and a nonprofit conference. Put simply, we try to have fun with all our activities. And despite our market size, we are successful in attracting top national experts to lead workshops, discussions, lectures, and demonstrations. Our vacation-destination community helps make travel here all the more attractive to these out-of-area guests.
We’ve also had the honor of being voted Club of the Year for District XI for two years in a row! A huge accomplishment to be recognized by our peers as being the leader in our field. We were also most recently honored with a trio of second place finishes in the National Club Achievment competition in the programs, membership and advertising education categories. We are grouped and judged with all clubs from 100 to 249 members. Quite the kudos since we are 159 members strong.
The American Advertising Federation (AAF)AdFed C.O. is affiliated with the nation’s oldest national advertising trade association, the American Advertising Federation, known as AAF. Headquartered in Washington, D.C., AAF serves as the "Unifying Voice for Advertising." The AAF represents 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 226 college chapters, the AAF provides 8,000 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations.
The AAF is organized into 15 Districts, designed to encourage effective communication within the industry. Advertising Federation of C.O. is a member of District XI which consists of the states of Alaska, Idaho, Montana Oregon and Washington. District XI actively supports the National Student Advertising Competition (NSAC) and the National ADDY® awards program. The District holds an annual meeting, which the Central Oregon chapter proudly hosts periodically. For more information visit the website, http://www.districtxi-aaf.org.
Full-year membership in AdFed automatically includes membership in the AAF. No additional dues are required. To learn more about the AAF, visit their website http://www.aaf.org.