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Advertising Federation of Central Oregon


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Back by Popular Demand!
Workshops Exclusively for Non-Profit Organizations.


Thank you for another great Non-Profit Conference!
Here are your workshop downloads:

Marketing Workshops:

Marketing 101: Time to Freshen Up Your Image?

Marketing Lessons from the Nonprofit Trenches

Grant Workshops:

Common Grant Elements

Fundamental Principles Underlying An Organization’s Grants Program

Grant Presentation Final

Branding Workshops:

Managing Your Public Image

PR Overview

Planning the Evaluation

Economic Development for Central Oregon

Program Summary


Conference Schedule:
7:30 to 8:00 Registration, Continental Breakfast
8:00 Welcome, Introduction and Door Prizes
8:30 to 9:30 Workshop 101: The Marketing Plan:
                Strategic and Tactical Marketing for Non Profits
9:30 to 9:40 Break
9:40 to 10:40 Workshop 101: Public Relations: Managing your Public Image
10:40-10:50 Break
10:50 to 11:50 Workshop 101: Grant Writing: How to Create an Irresistible
                Proposal
12:00– 12:30 Lunch and Door Prizes
12: 30 – 1:30 Lunch workshop: Branding with Purpose:
               Building an Image that Gets Support
1:40 – 2:40 Choose one Panel Workshop 201 from morning workshop topics
2:40 – 2:50 Break
2:50 – 3:50 Choose one Panel Workshop 201 from morning workshop topics
4:00 – 4:30 Wrap Up – Door Prizes and Grand Prize Giveaway


Workshop Details:
Morning Workshops: 8:30 a.m. – 12:00 Noon

You will have an opportunity to attend each workshop before lunch.

Workshop #1:
The Marketing Plan: Strategic & Tactical Marketing for Non-Profits

In the current economy, as your organization vies for donors and unrestricted funding with other non-profit organizations, effectively marketing your non-profit could be the determining factor in constructive donor cultivation. Learn how and why a strategic marketing plan can pay huge dividends for your organization.

Workshop #2:
Public Relations: Managing your Public Image

Do you know how the general public perceives your organization? Is your mission easy to understand? What media vehicles do you use to get your message out? Join local marketing and PR experts as they impart some valuable tricks of the trade that can save you time and money.

Workshop #3:
Grant Writing: How to Create an Irresistible Proposal

Ever wonder why some grant proposals get funded and others don’t? What are the essential steps to writing a fantastic grant proposal that is sure to get funded? Learn basic grant proposal tools that will ensure success for your non-profit organization.

Lunch Workshop:
Branding with a Purpose: Building an Image that Gets Support

Enjoy a delectable meal while listening to Kelly Walker from Sublime Design outline the core elements of branding.


Afternoon Panel Workshops & Wrap-up: 1:40 p.m. – 4:30 p.m.

You will have an opportunity to attend two of the panel discussions being offered in the afternoon. The panel workshops will be a more in-depth discussion from the morning workshop topics. Hear what a group of industry professionals have to say about successfully navigating the world of marketing and PR as well as the lessons they have learned along the way.

Panel Discussion #1: Why a Marketing Plan is Essential for Success

Panel Discussion #2: More about Public Relations & Managing your Public Image

Panel Discussion #3: The New Meaning of Grant Writing in this Economy


Registration Options and Fees:

Registration is now closed - please contact
Molly Renner: 541.390.2009 or mollyr@bendbroadband.com

Half Day Workshops:
8:00 a.m. -12:00 p.m.
Includes Continental breakfast and morning workshops.

Half Day Workshops with Lunch:
8:00 a.m. -12:00 p.m.
Includes Continental breakfast, morning workshops, lunch plus
branding workshop during lunch.

Full Day Workshops:
8:00 a.m. - 4:30 p.m.
Includes Continental breakfast, lunch, lunch workshop, all morning and afternoon workshops

Exciting door prizes will be given away throughout the day and the GRAND PRIZE – a media packaged valued at $4000!!!
You must be present to win the door prizes but ALL conference attendees are eligible to win the Grand Prize, which will be announced at the end of the day. We hope to see you there!

For more information about the conference, please contact
Molly Renner at 541.390.2009 or mollyr@bendbroadband.com

Don't miss sales and marketing tips from advertising professionals!


Workshop #1: The Marketing Plan: Strategic & Tactical Marketing for Non-Profits
Morning Workshop: Mike Riley, Central Oregon Environmental Center and Ruth Lindlay, Economic Development of Central Oregon
Afternoon Panel: Lori Gleichman, Indepentdent Contractor, Bea Armstrong, Deschutes River Conservancy and Ruth Lindlay
In the current economy, as your organization vies for donors and unrestricted funding with other non-profit organizations, effectively marketing your non-profit could be the determining factor in constructive donor cultivation.  Learn how and why a strategic marketing plan can pay huge dividends for your organization.
 
Workshop #2: Public Relations: Managing your Public Image
Morning Workshop: Justin Yax, DVA Advertising and Suzanne Bell, Bell Marketing Group
Afternoon Panel: Justin Yax, Suzanne Bell, and Georell Braceline, The Shop
Do you know how the general public perceives your organization?  Is your mission easy to understand?  What media vehicles do you use to get your message out?  Join local marketing and PR experts as they impart some valuable tricks of the trade that can save you time and money.
 
Workshop #3: Grant Writing: How to Create an Irresistible Proposal
Cora Gangware, St. Charles Medical Center Foundation and Kate Wells, Independent Contractor
Afternoon Panel: Cora Gangware, Julie Gregory, Oregon Community Foundation, and Sharon Leighty, Sharon Leighty & Co.
Ever wonder why some grant proposals get funded and others don’t?  What are the essential steps to writing a fantastic grant proposal that is sure to get funded? Learn basic grant proposal tools that will ensure success for your non-profit organization.




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