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AAF Western Region Leadership Conference Bend Oregon
September 18-20, 2008
Individual Breakfast/Lunch and Speakers Daily Attendance:
The deadline to sign up for any of the speakers is September 11th
AdFed Brings ‘Just Do It’ Creative Genius to Central Oregon
Brand developer for Starbucks and Nike to share industry insights and tips to get noticed
Advertising Federation of Central Oregon (AdFed) brings Scott Bedbury, one of the world’s most successful brand development strategists, to Central Oregon Friday, September 19 for a one-day lunch and learn, AdBite event. The AdBite takes place from 12:30 – 2 pm at Seventh Mountain Resort. Tickets are $25.00 for members and $40.00 for non-members and can be purchased online at www.adfedco.org.
Scott Bedbury is credited for the successful brand development of Nike’s “Just Do It” campaign and Starbucks’ reinvention of the coffee category, says AdFed President Valerie Yost.
“Bedbury is one of the most sought after brand development consultants and speakers in the country,” she says. “He will share his groundbreaking principles for developing strong and lasting brands, share his experiences inside Nike and Starbucks and how to create a deeper, more enduring relationship with customers.”
Yost adds “Bedbury will also share best practices in the areas of consumer insights, brand design, advertising, brand initiatives and non-traditional brand building tools such as experience marketing.”
Bedbury is one of the featured speakers showcased at the American Advertising Federation (AAF) Western Region Conference taking place throughout the weekend, September 18-20, at Seventh Mountain Resort, and hosted by AdFed of Central Oregon.
Other conference speakers include Mark Carlson, Senior Creative Director for McDonald's and many AAF leaders. Carlson speaks to a lunch audience on Saturday, September 20, 12:30-2 pm. Lunch is just $25 for AdFed members and $40 for guests.
More than 150 AAF members from 14 western states are expected to attend this regional conference. http://www.districtxi-aaf.org/aafwest/wrlc.html
About Bedbury
Scott Bedbury is CEO of Brandstream, Inc., an independent brand development consultancy with major clients worldwide. Bedbury has a genius for unleashing brand potential through innovative products, creative positioning, careful distribution and strategic partnerships. One of the world’s leading brand architects, he has honed and
proven his methods for building truly successful brands as the marketing executive responsible for two of the most successful branding strategies in business history: Nike’s “Just Do It!” campaign and Starbucks’ reinvention of the coffee category.
His book, A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century, explains how to apply the principles that grew these companies more than fivefold and established their trademarks as leaders in their industries. |