Bend WebCAM Speaker Bios 2009

Member Login

Home

	Tim Girvin, (Keynote Speaker) Principal, GIRVIN Inc. Seattle/New York www.girvin.com Tim Girvin, founder of GIRVIN Inc., is recognized internationally as a strategist, designer, blogger, writer, photographer, illustrator and calligrapher. As an explorer, commentator and arbiter of trends as well, he has spoken all over the world on issues affecting business communications, branding, corporate identity and the integration of emotional and holistic sensory content into all aspects of marketing. Current and past clients include Apple, Ameristar, Esteé Lauder Companies, Fairmont Hotels & Resorts, Federated Retail Group, Jumeirah International, Johnson & Johnson, Kerzner, Leviev, LG \| Seoul, L’Oreal, Nakheel \| Dubai, Microsoft, Millennium Retailing \| Tokyo, Nordstrom, Paramount Studios, Procter & Gamble, Warner Brothers, Wynn and Yves Saint Laurent. Tim acts as principal creative director and brand steward of both GIRVIN Seattle and NYC.

	Chris Winfield, (Keynote Speaker) President & Co-Founder, 10e20, LLC, New York, NY www.10e20.com Chris Winfield is President and Co-Founder of 10e20, a publicity company that specializes in social media and search marketing services. He is considered to be one of the leading authorities on social media marketing in the world today. Chris has helped many of the largest magazines and newspapers in the world increase traffic, natural links and ultimately improve their bottom line time after time. Additionally, Chris has been able to help global corporations leverage social media in ways they were never able to before. Chris has been featured in multiple articles by The Wall Street Journal, The New York Times, USA Today, Investor’s Business Daily, The Boston Globe and over 200 other media outlets.Chris has been a featured speaker at SES, SMX, Pubcon, DPAC, LegalTech, DM Days and is a columnist for Search Engine Land.

	Jim Riswold, (Keynote Speaker) Artist/Creative Director, Wieden+Kennedy, Portland,OR www.jimriswold.com Jim Riswold is a legend in the advertising world: and may soon become a legend in the medical world. After earning three degrees from the University of Washington and being hired as Wieden+Kennedy’s first copywriter, he turned the ad world on its ear with 14 years of award-winning work on the Nike account. He's the reason you know that Bo knows. He's the reason you are Tiger Woods. He's the reason Michael Jordan became “Air Jordan” and then “Hare Jordan” Despite that, he still got kicked off the account seven times. He left his position as Creative Director after being diagnosed with a rare form of leukemia. During his treatment, contemporary art became his creative outlet. And soon, his offbeat photographs of historical bullies like Hitler, Mussolini and Mao were shaking up the art world. As he nears a miraculous recovery, his experience and irreverent wit are put to good use as an instructor for Wieden+Kennedy’s 12.

	W+K12 www.wk12.com W+K12 is diverse assortment of designers, writers and strategic thinkers assembled by renowned ad agency Wieden+Kennedy in its Portland, Oregon headquarters. This unique artistic collective is named W+K12 because it selects twelve new, talented members every twelve months. The group collaborates on client projects under the guidance of a managing director and two creative directors. W+K12 seeks to discover different ways to create together, while serving as a laboratory for the advertising industry's best practices and newest thinking. It’s an experiment. It's a school. It’s a mini ad agency. And an idea factory. But they also have time to do art projects, make films, and go on adventures. In W+K12, they learn to solve problems

	Laura Lippay Director of Technical Marketing at Yahoo! www.yahoo.com Laura Lippay is the Director of Technical Marketing for Yahoo! Media, where she and her team are responsible for determining monetizable SEO opportunities across dozens of the top internet properties in their verticals and working with internal product teams to act on them. Laura is also responsible for evangelizing search engine optimization and building the in-house program to ensure long-term SEO success. This includes automating SEO output, streamlining processes across multiple teams, educating constituents, and discovering, analyzing and acting on data-driven SEO recommendations. Laura conducts regular SEO training at Yahoo! and has been a speaker at Search Marketing Expo and Search Engine Strategies conferences. Prior to working at Yahoo!, Laura was the SEO specialist at CNET Networks, where she helped develop the in-house SEO program. Previous to CNET, Laura was manager of interactive media (loosely subtitled The Goddess of Chaos and Harmony) at The Linus Group, a Bay Area marketing firm. And before she got into the online space Laura traveled the country as a performer for The Ringling Brothers Barnum and Bailey Circus.

	Rhea Drysdale Co-Founder and COO, Outspoken Media, Inc., Troy, NY www.outspokenmedia.com Rhea Drysdale is Co-Founder and Chief Operating Officer of Outspoken Media, Inc where she keeps clients happy. A new breed of SEO, she began her career just out of college as a search engine specialist. Searching for her niche, she has held in-house, agency, Fortune 1000 and startup positions. With a well-rounded understanding of the search landscape, she started her own business in 2009 with industry expert, Rae Hoffman, and blogger, Lisa Barone. Rhea has spoken on link building and online reputation management at ACCM, Scary SEO and Refresh Jacksonville. She has also blogged for Search Engine Journal, Sugarrae and Bruce Clay, and was featured in the SEO Bible. She is best known for opposing the trademark registration of SEO.

	Todd Friesen VP Search, Position Technologies, Seattle, WA www.positiontech.com Todd Friesen is considered by many to be an SEO pioneer. He entered the SEO world in 1998 and has since worked with top-name clients like Sharper Image, Nike, Neiman Marcus and Accor Hotels North America on natural search optimization. He is an expert in search engine marketing, a former administrator at Webmasterworld, and a former moderator for Search Engine Watch. He is the former co-host of the popular SEO Rockstars on WebmasterRadio.FM, as well as a regular speaker at Search Engine Strategies, WebmasterWorld Pubcon, SMX and other conferences. Todd holds a Bachelor of Commerce degree from the University of Calgary and currently resides in Gig Harbor, WA.

	Matt Peterson Principal/Creative Director, Creature, Seattle www.creatureseattle.com An art director by trade, Matt began his career in his hometown of Seattle, first jumping into the spotlight at Hammerquist & Saffel, where he created award winning work for K2 Skis and Sims Snowboards, the latter capturing the One Show gold pencil for print. This sent him onto Wieden+Kennedy in Portland, OR where Nike and Henry Weinhard’s were his muses. Just prior to starting Creature seven years ago, Matt worked with current Creature co-owner Jim Haven at Strawberry Frog in Amsterdam. Today, Creature has built a reputation as an agency that operates beyond traditional media, helping companies like Starbucks, HBO, Pacifico Beer, Pepsi, PBA, Palm and others find new and unexpected ways of connecting consumers with their brands. Matt has recently served on panels at New York’s Advertising Week, spoken at the One Club on non-traditional marketing, and BBQ’d some tasty salmon while pushing his daughter on the swing.

	Scott Polk Dir. of Operations, Search & Social www.searchandsocial.com Scott Polk has built his expertise as a knowledgeable and experienced SEO strategist and consultant for more than 10 years. Currently, he concentrates his resourcefulness and skills on the diversified aspects of SEO for independent clients, where he's earned the distinction of consistent top rankings in all major search engines. He is consistently involved in technologies that maximize usability and accessibility when optimizing/developing large web sites, as well as identifying problems and solutions that result in major cost saving strategies. Highly successful and respected within the SEO communities, Scott has consulted and been employed by successful internet companies such as: Edmunds.com, AT&T Wireless, Football.com and Uber.com

	David Snyder Co-Founder, Search & Social, Salt Lake City www.searchandsocial.com Dave Snyder is the Co-Founder of the search and social media marketing firm, Search & Social. He shares his opinions as well as tips on search and social media at various industry blogs including SearchEngineJournal.com and MarketingPilgrim.com. Dave parlayed his gifts as a teacher and published writer into his current career as an Internet Marketer. He is also the founder of IMBroadcast.com, the first UGC video site for Internet Marketers. Dave's strengths lie in both organic and paid search marketing, as well as utilizing social media for brand building and online reputation management.

	Debra Weekley Business/Personal Effectiveness Consultant, Portland Debra Weekley’s career in Advertising and Marketing started in New York City at Saatchi & Saatchi, blossomed on the opposite coast at Wieden + Kennedy, and ended just recently Nike. After serving as an Account Manager and a key architect of Nike’s “Just Do It” campaign at W+K, Deb ultimately ended up in HR as Director of Talent Acquisition at Nike. The switch was due to her adrenaline-junkie need to change her game and satisfy her passion for career/team development. Fresh off of retirement from Nike and armed with a burning desire to share company/team building/change management skills with the Creative Community, Deb is now focusing on a consultancy based on select projects that build brands and teams, while bringing her back to her creative roots in Advertising.

	Doug Zanger Founder, Xhang Creative, Tigard, OR http://xhangcreative.com Doug Zanger started his career as a freelance copywriter for radio stations in Portland in the mid-90s. From there, he went from overnight air talent, to morning show producer to creative director at Rose City Radio and Entercom Portland. In 2007, Doug struck out on his own with Xhang Creative and started Small Plate Radio, a live podcasting project that brings together the unique power of audio and social media. The pilot project, a pop-up station for Advertising Week in 2007, is in its third year. Last year's station site, narrowly focused on the week in New York, received over 400,000 visits. His agency, Xhang Creative, focuses mainly on writing and production of audio and other content in the traditional and digital spaces. Doug is a total sucker for the written word and audio in all of its forms -- and loves sharing the wisdom of storytelling that both can do so well.

	Adam Audette President, Audette Media www.audettemedia.com Adam is a second generation internet marketer and lead SEO strategist at Zappos.com, who he's worked with since 2001. Adam is also president and founder of AudetteMedia, a search marketing boutique located in Bend, Oregon, and acts as senior SEO strategist to the international agency AKQA. Adam is a frequent speaker at search conferences nationwide. He blogs at http://www.audettemedia.com/blog.

	David Mihm Director & COO, GetListed.org www.GetListed.org David Mihm is Director & COO of GetListed.org, an online resource that helps small business owners claim and enhance their listings at major search engines. David writes frequently about Local Search on the GetListed.org Blog, for Search Engine Land, and at his own blog, Mihmorandum. His 2008 Local Search Ranking Factors is among the most important studies of Local Search Engine Optimization. He serves on the Board of Directors of SEMpdx, Portland, Oregon's search marketing trade organization, as Director of Partnerships.

	Marshall D. Simmonds Chief Search Strategist, New York Times Company/About.com Co-Founder and CEO, Define Search Strategies Marshall D. Simmonds is a pioneer and leading expert in the search marketing industry. He speaks at conferences worldwide and specializes in educating organizations on bringing search marketing in-house and into the daily workflow. Mr. Simmonds was named chief search strategist for The New York Times Company and is responsible for maximizing traffic and search engine exposure by implementing strategic marketing techniques for NYTimes.com, Boston.com, IHT.com and About.com. As a leader in the search industry since 1997, Mr. Simmonds has worked with a multitude of clients including; ToysRUs, Oprah.com, Littlewoods.co.uk, Time Inc Interactive, Gerson Lehrman Group, Consumer-Source/Apartment Guide, Hewlett-Packard, National Geographic, Hearst Digital Publications, Lime.com, TechTarget, CBS, The Canadian Broadcast Company, The Pilot Group, TV Guide, Readers Digest, Contours Express, Medialive, Gawker Media, Intel, Citigroup, Register.com, Home Shopping Network, CitySearch, Yellow Pages, TicketMaster, Match.com, Entertainment.com, Hotwire.com, LendingTree, Hotels.com, Expedia, Evite, Ciao!com (.de).

	Derrick Wheeler SEO Architect for Microsoft.com www.microsoft.com With over a decade of Search Engine Marketing experience, Derrick Wheeler has consulted with such clients as American Express, Capital One, T-Mobile, Kaiser Permanente, Expedia, Travelocity and hundreds of other websites. Now, as Senior Search Engine Optimization (SEO) Architect for Microsoft.com, he is responsible for developing and driving SEO strategy for the fifth largest site on the planet as well as working with marketers in other Microsoft divisions to institutionalize good search engine practices. A graduate of Washington State University, Derrick has also served as Director, SEO for Digital Impact and Director of Search Marketing at Acxiom Digital. Derrick currently resides in Bend and advocates protecting both halves of your brain by wearing a helmet when riding a bike.

	William R. Leake Founder and President of Apogee Search www.apogeesearch.com A former McKinsey consultant and Dell veteran, Bill Leake draws on a deep understanding and expertise in both business and marketing to help increase revenues for a wide range of clients. Bill has guided Apogee Search from inception to its current position as the most prominent Search Engine Marketing firm in the Southwest, and one of the 20 largest in North America. Prior to founding Apogee Search, Bill led Journyx – a provider of web-based time and expense management solutions – to become one of the 500 largest software companies in the U.S. During the 90’s Bill was part of the management team at Power Computing, the first company to sell $1 million of product over the Internet. Other stops have included executive positions at Trusted Information Systems (TISX, now NET), and Haystack Labs. Holder of an MBA with honors from the University of Texas at Austin and a B.A. from Yale, Bill likes to show off his big brain by speaking at trade shows and online marketing events. He’s also been featured in the Wall Street Journal, Washington Post, LA Times, and CNBC's Squawkbox.