Conference Sponsors:   Media Prize Sponsors:       Door Prize Sponsors:   Back by Popular Demand! Workshops Exclusively for Non-Profit Organizations. Details of the Event Date: December 4th, 2007 Time: 8:30 am to 12 noon Where: St. Charles Medical Center How much: $15 AdFed Members/$30 Non-Members   Continental breakfast will be served.  We'll also have door prizes and a GRAND PRIZE! ADFED AWARDS CASH PRIZE TO UPPER DESCHUTES RIVER NATURAL RESOURCES COALITION (Click here for details) Thank you for your attendance!  Here are the follow up notes for each of the workshops. If you have any questions regarding the event, please contact Molly Renner at 390-2009 or mollyr@bendbroadband.com Don't miss sales and marketing tips from advertising professionals! Workshop #1: Fundraiser vs. Friendraiser Workshop #2: Web Management - Managing Your Database and Online Marketing Workshop #3: Effective Sponsorship Solicitation Workshop #4: Branding your Non-Profit Successfully Agenda Continental breakfast served starting at 8:00 a.m. (includes hot and cold cereal, muffins, pastries, fruit, juice, bagels, yogurt, granola.  Freshly brewed coffee and assortment of teas. 8:00 a.m. -- Registration begins 8:30 -- Program begins -- Review agenda, program logistics and Ad Fed overview 9:00 - 9:30 Choose Workshop 1,2 3 or 4 9:40 - 10:10 -- Choose Workshop 1,2 3 or 4 10:20 - 10:50 Choose Workshop 1,2 3 or 4 11:00 - 11:30 Choose Workshop 1,2 3 or 4 11:30 - 12:00 -- Wrap Up, Survey and Door Prizes Attendees will be able to attend all 4 workshops, or stay at the same workshop multiple times, and will choose where they will go for each 1/2 hour timeslot. Workshops Overview 1) Fundraiser vs. friend raiser—it’s all about relationship building. Cultivate and educate your donor base about the organization’s mission. Turn skeptics into ambassadors, volunteers, and committed donors. Find out how fundraising differs from friend raising. Moderators: Heidi Berkman (H. Berkman & Associates) and Rich Rozic, non-profit professional. 2) Web Management—managing your database—online marketing of your site to your donors, members and other organizations and making the most of donor information. Using your web site as a marketing tool including a discussion about integrated web marketing tools and techniques for branding and Interactivity. Know what donor information and how to keep your data base updated. Moderators: Wendy Epner, Smart Solutions Web Development Team will discuss marketing online and Jeff Leeland, Executive Director of Sparrow Clubs in Central Oregon addresses donor database management. 3) Effective Sponsorship solicitation—what’s in it for the sponsors? How to make the ask and get results. What do companies look for when considering sponsorships? Companies receive multiple requests for sponsorships each day. Make your request stand out among the non profit crowd. Learn how to provide value and recognition to your sponsors. Moderators: Tom Bourdage VP Commercial Lending West Coast Bank and Steve Shepherd, 1st VP and sponsorship chair, AdFed, and Senior Marketing Consultant for Zeal.com, MobileCause.com 4) Branding your non-profit successfully—don’t be the best kept secret in town. Moderators, Pamela Trow-Johnson, Creative Driver, 501 Drive and Kelly Walker, Business Development Director for Sublime Design Group.