Keynote Speakers:
Stan Roach
SalesMark Solutions, LLC

AdBite Lunches are your chance to chew on some inspiring ideas related to advertising, while chowing on a delicious lunch. Join us every fourth Tuesday from 11:30 -1:00 at the Bend Golf and Country Club , as industry experts provide substantial food for thought about their chosen professions. Each lunch cost just $10.00 for AdFed Members or $30.00 for non-members. Late registrations will be subject to the $5 slacker fee—and we cannot guarantee a lunch.  Non-members need to pre-pay. Members will be billed if they do not attend once they have placed their reservation.

Early reservations are a must this month, so step up to the plate for some very tasty stuff!  Reservations are due by Friday, April 18th at noon.   Late registrations will be subject to the $5 slacker fee.  Non-members must pre-pay and members will be billed if they do not attend once they have placed their reservation.

Stan possesses more than 25 years of marketing & sales experience. Stan is President of Salesmark Solutions, LLC, a Bend, Oregon based consulting agency offering multi-layered business planning, marketing and PR services. He has held executive-level marketing positions with companies such as Extended Systems, Supra Corporation/Diamond Multimedia, Evergeen Technologies, ADP, Kroll and Breedlove Guitar Company. Stan attended Colorado State University, De Anza College and Foothill College.
 
Stan is also one of the co-founders of Film Oregon Alliance, a 501(c)(6) trade organization dedicated to expanding film, broadcast and new media production in Central Oregon. Stan is currently serving on the Board of Directors as the organization's first Vice President. He is responsible for developing and maintaining the business plan and for marketing and PR.
 
In his "other" career, Stan has appeared in film, television and on stage. He has appeared in the HBO movie Laramie Project, Elephant, Man Maid and First Day. On Television, Stan has appeared on Animal Planet's Busted series and in regional and national television commercials. He is represented by Ryan Artists, Inc. the premiere SAG/AFTRA agency based in Portland. He¹s also active in theatre in such productions as Man of La Mancha, Fiddler on the Roof, Desire Under the Elms, and several other productions.
 
Other accomplishments:
Founding member of Corvallis Macintosh User Group (CMUG). Founded in 1984, CMUG is one of the most highly-respected and active Macintosh User Groups in the nation.
Founded the Macintosh Learning Lab and related curriculum at Linn Benton Community College (LBCC) and was the first Macintosh instructor to teach classes there. Published author with works published in several publications.

Presentation Outline:

• Mapping Your Customer’s Buying Process
  The 3 phases
  Key Decisions
• Defining Your Sales Process
  The 3 phases
  A process for each solution
• Assessing and Measuring Opportunity
  Forecasting
  CRM tools
• Keys to Successful Sales Management
  Identifying Key Metrics
  Sales Cycles
  Managing the Sales Process

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