How Social Media Sentiment Could Generate Measurable Results

So what is social media sentiment? And why is it important to understand?

Social media sentiment is the emotional assessment of the conversations surrounding you and your brand. Beyond keywords and mentions, social media sentiment is a gauge of the tone of what’s being said about you online, and whether they’re positive, negative, or neutral. This is important to understand because you need to know how your audience is feeling. And addressing those feelings fueling the conversation about you, whether positive or negative, is an opportunity to double your sales. Continue reading How Social Media Sentiment Could Generate Measurable Results

The Social Media Hashtag Chats To Follow

Hashtags are a new way to further define your target audience and a way to help your audience define you. Hashtag chats are discussions between a group of Twitter users that interact through the use of a single hashtag. These chats are open to the public and are one of the few places in the world where you can just jump into a conversation among business leaders and professionals.

To participate in a hashtag chat, either log in to Twitter and search for the hashtag chat of your choice.

Here are the top  social media hashtag chats you must follow: Continue reading The Social Media Hashtag Chats To Follow

How To Master Social Media Customer Service

Everything is digital.

We order our food online. We share our current location with the world on our mobile device. Now, customer service is practiced almost solely via social media.

So how can you perfect your business’ customer service using social media? Here are five simple things to consider. Continue reading How To Master Social Media Customer Service

The Power of Brevity in Social Media Marketing

Social media marketing is a powerful tool. It provides a low-cost way for businesses to reach large numbers of users and gain brand recognition.

As we continue into 2020, changes in social media marketing are taking place. Having a social media presence is a must, but everyone faces challenges in constructing the perfect message.

Depending upon your audience demographics, product line, and the desired outcome, it is possible to develop a simple and precise message. This is important because Internet users are looking for any new tool to help them browse the worldwide web faster. (Guides even exist to help users read long blog posts quickly!)

What does this mean for your social media strategy? Continue reading The Power of Brevity in Social Media Marketing

The Why and How of Social Media Buttons

Buttons to like, share, and retweet information are becoming more and more common on websites as social media becomes even more of a driving force on the internet.

These buttons have huge marketing potential.

The easier it is for someone to share your content on Facebook, to like your page or product, and to tweet your latest article, the more likely they are to do so.

Why is this so crucial? Because it is essentially free, word of mouth, advertising. Not only does it let people quickly promote your content, but it also helps with search engine optimization. Pages that are more social and better connected to social media are ranked higher on search engines like Google.

There are buttons for almost every type of social media website out there. Facebook alone has three different types of buttons (like, share, and send buttons). So, how do you know which ones to include on your website?

As many as you need to.

Make it as easy as possible for people to share your content. Your company or product may only have dedicated Facebook and Twitter pages, but that doesn’t mean someone won’t want to easily share your article on Digg or Stumbleupon.

If you’ve only got a small amount of space, collapse all the buttons in a convenient “share this post” button (like the one at the bottom of this page) that expands when clicked on or rolled over.

If you need help with setting up different kinds of buttons try the ShareThis website. If you don’t like that layout there are plenty of others to choose from, or you can even make your own.

What buttons do you use on your website? Are you using standard buttons, or did you make your own? Are buttons helping you stay connected with your audience?

What We Can Learn from Food Truck Case Studies

If you’re looking for ways to increase your web traffic, your social media following, or simply want to study successful social media case studies, look no further than the food truck craze!

After all, “Innovation without imitation is a complete waste of time.” Mike Rowe seems to be on with this quote because using other successful case studies in social media can be the key to innovating a social media strategy that works for your business or organization.

The five social media case studies in the food truck world merit close attention. Take a look at these examples before developing a social media campaign of your own. What can you learn? What strengths could you adapt for your organization?

The phrase that stands out in my mind when I think of creating social media tactics, is that for the food truck industry, “it just works.” That sentiment was reiterated in the statement that social media is literally “fueling the food truck phenomenon.” But what has to be true in order for your social media program to reach the “it just works” level?

Let me ask you this in relation to making social media click for your business:

  • Are you making your business, services, or products more accessible to your audience through social media?
  • Are you fostering a cultivating community through social media?

I’d love to hear your thoughts and comments. What key elements can you take from the food truck industry to improve your social media and ultimately achieve a great level of relation and community?

7 Steps On How To Go Viral On Twitter

Alright, so we’ve all read it many times, if you want to have a successful powerful site you need to promote your articles on social media. Perfect right? All you need to do is create your social media accounts and send the articles out and bam you’re golden.

Wrong, most of you reading this article know that this is wrong. The majority of articles that get tweeted out don’t gain any traffic. I happen to have a knack for gaining traffic over Twitter which is why so many SEO guys come to me asking me for advice. Now most social media tutorials will go through and show you how to sign up for an account and spread information around, so I’m going to assume you know how to do that. I’m also going to be only talking about twitter in this post, instead of giving a broad over view that doesn’t teach you anything we are going to be getting into some nitty gritty details. Continue reading 7 Steps On How To Go Viral On Twitter

Content Marketing Strategy – A Guide

With the new releases of panda 4.1 and penguin 3.0 right around the corner one thing is certain. Having a good content marketing strategy is now more important than ever. Google is starting to rank mainly sites that have high amounts of relevant content, and small sites are getting left in the dust. It’s becoming apparent that if you want to rank in Google you need content, and a lot of it.

Good content marketing will get you immediate traffic, it will allow you to go viral and will drive targeted visitors to your website. It will also gain links over time and start to rank for various keywords. This means that a good content strategy could drive continuous sales to your website over a long period of time. Continue reading Content Marketing Strategy – A Guide

How To Go Viral On LinkedIn

LinkedIn is a huge opportunity for any business that is in the B2B market. It is a great gathering point for people who are decision makers when it comes to selling items to other businesses. The conversion rates can be amazing when it comes to these kind of markets, I have received rates as high as 1 conversion per 20 visitors. This is pretty amazing especially when you consider how much traffic LinkedIn can drive. Continue reading How To Go Viral On LinkedIn